Toggling With Designs For Website? Take Ads into Consideration


Advertisements and sales-commercials are omnipresent. And off-late, they have intruded the territory of the virtual platform as well. Open a web-page, and you will find adverts popping up from literally all visible corners and edges. We all feel irritated with such untimely interference! But the fresh news is, majority of web surfers have become used to these popping  And what more, many wish for such pop-ups to blob on the screen. The world is shifting to digital era and shopping has become a perspective that is best shared online.

Advertisers know this and so do website owners. Advertising, if planned strategically, can be beneficial both to the website owner as well. The challenge is, how can both be optimally displayed on a website? A flawless web design would be the one that could display all the desired information of the parent website along with measurable space, spared for yielding advertisement. Now how can that be made possible?

Advertisers bag space based on three intention criteria – pay per click, affiliate ads or fixed charges for ad spaces. These three categories would be decided by what the advertiser actually wants out of his advertisements. Is it just the visibility factor that he wishes to get, or it is serious conversion of display into sales. The place, that is to be reserved for advertisements on websites would vary according to the intention of the advertisement.

And an equal percentage of dependence would be what the website owner looks towards, and what is the factor of priority to him. Is it just the clicking of advertisements that he is earning through or it is his own web business that he intends to churn out the maximum profits. If it is adverts in prime focus, it is best to allot a right edge space to it. Don't chose to keep bottoms free. The bottoms are best reserved for pop-ups. A mouse hovering option is the best when undue interference of adverts is to be shirked.

There are several more factors that decide the place that needs to be spared for adverts. But keeping the above basics in mind is important.

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